About Die Cutting Advisors
Informed buyers make better decisions. Trained operators make better production. DCA exists for both.
What is Die Cutting Advisors?
Die Cutting Advisors (DCA) is a specialized die cutting consultancy and equipment manufacturer’s representative serving manufacturers, converters, and digital print providers across North America.
Manufacturer’s Representative
DCA represents leading die cutting equipment manufacturers and works directly with companies to facilitate machinery sales and implementation.
Consulting & Advisory
DCA provides consulting services for manufacturers evaluating die cutting equipment, production processes, and converting technologies.
Training & Education
DCA hosts hands-on training at two partner facilities in Minnesota and New Jersey and provides on-site operator training and ongoing support after a press is installed.
DCA’s approach is built around four principles
About Rob Weidhaas Jr.
Rob Weidhaas brings more than three decades of experience in the die cutting and converting industries, including leadership of My Press Needs. He is known for combining hands-on technical depth with direct, honest guidance, listening to what a customer is trying to accomplish before recommending a direction, across print finishing, packaging, and converting applications.
For Rob, this industry is one he grew up in. He got his start working alongside his father, Bob Weidhaas Sr., who spent decades building a reputation in the converting industry before Rob carried that tradition forward. The timeline below tells that story. What it represents is simple: this is personal to Rob in a way it can never be for a large equipment company or a national sales organization.
Rob is an active member of the Printing United Alliance Association, IADD, FSEA, and GPI.
Over 40 Years of Industry Expertise
Where Can Manufacturers Test and Train on Crest Clamshell Die Cutters?
We don't ask you to take our word for it. We invested in it.
DCA has placed production-grade Crest presses in two dedicated facilities so manufacturers can experience the equipment firsthand, before making a purchase decision.
These aren't showroom props. They're working presses installed for one reason — so you can send your operators for training, run your materials, test your applications, and make an informed decision based on what you see, not what we say. No other press representative in this industry has made this investment. We did it because we believe if you see a Crest run, the machine sells itself.
DCA placed a Crest 32×47 on the floor at Mathias because we wanted manufacturers to see the press running real jobs on real materials — not staged demos.
Schedule a visit to run your own materials, train your operators, and see what make-ready-free cutting actually looks like in production. Open to anyone in the industry. No purchase required.
A Crest 23×32 is on the floor and available for manufacturers evaluating equipment at this format. Ideal for shops cutting smaller sheets or shorter runs who want to see the press in action before they commit.
Partners and Collaborators
DCA works closely with a small set of industry partners who extend what we can deliver for customers.
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We are not the biggest equipment representative in North America, and we are not trying to be.
Bigger organizations have larger teams, shinier brochures, and longer partner lists. That's not what DCA is. We keep our focus narrow on purpose and do not sell anything we don't personally stand behind, because it's depth of knowledge, not breadth of inventory, that actually serves our customers.
We don't recommend a press because it's what we happen to carry. We recommend it because it's the right answer for your production floor. If it isn't, we'll tell you that too. And when the press arrives, we're not done—we're there for operator training, follow-up questions, and the long haul.
If that's the kind of relationship you're looking for, let's talk.